/* v7 · Monoposte a escala real + primer plano de merchandising, Editorial Cruzial, Quiénes somos/proceso,
   carrusel de marcas (EJEMPLO) y contacto con los datos de la web actual. Sin recursos remotos. */
.sr-only{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}

/* ---------- Portada v7 ---------- */
.v7-hero .v6-sticky{background:#0f1f45}
.v7-hero .v6-img{object-position:69% 50%}
.v7-cartel{display:none}
.v7-hero .v6-shade{background:linear-gradient(90deg,#0b1a40f2 0%,#0b1a40c7 26%,#0b1a4000 52%)}
.v7-hero .v6-cap{right:auto;left:var(--gutter);max-width:46vw}

.v6-on .v7-cartel{display:block;position:absolute;left:51.914%;top:9.097%;width:32.344%;height:33.681%;overflow:hidden;-webkit-clip-path:polygon(0 18.56%,99.64% 0,100% 90.31%,0 100%);clip-path:polygon(0 18.56%,99.64% 0,100% 90.31%,0 100%)}
.v6-on .v7-cartel img{display:block;width:100%;height:100%;max-width:none}
.v6-on .v7-hero .v6-blur{-webkit-mask-image:radial-gradient(ellipse 38% 40% at 68.09% 26%,#0000 60%,#000 100%);mask-image:radial-gradient(ellipse 38% 40% at 68.09% 26%,#0000 60%,#000 100%)}
.v6-on .v7-hero .v6-cap{left:12px;right:auto;top:auto;bottom:6px;max-width:none;white-space:nowrap;text-align:left;font-size:9px}
.v6-on .v7-hero .v6-shade-b{background:linear-gradient(0deg,#050d26d9 0%,#050d2666 45%,#050d2600 100%)}
@media(min-aspect-ratio:1/1) and (max-width:1180px){.v6-on .v7-hero .v6-shade{background:linear-gradient(90deg,#0b1a40f5 0%,#0b1a40e0 40%,#0b1a4059 64%,#0b1a4000 85%)}}
@media(max-aspect-ratio:1/1){
.v6-on .v7-hero .v6-shade{background:linear-gradient(180deg,#0b1a4000 0%,#0b1a4000 42%,#0b1a40e6 60%,#0b1a40 72%)}
.v6-on .v7-hero .v6-cap{top:8px;bottom:auto;font-size:9px}
.v6-on .v7-hero .v6-scene{-webkit-mask-image:linear-gradient(180deg,#000 0%,#000 78%,#0000 100%);mask-image:linear-gradient(180deg,#000 0%,#000 78%,#0000 100%)} /* monoposte ancho: la foto se funde con el fondo en vertical */
}
@media(max-width:640px){
html:not(.v6-on) .v7-hero .v6-img{object-position:69% 40%}
}

/* ---------- Editorial ---------- */
.editorial{background:#f5f5f7;padding-bottom:84px;padding-left:0;padding-right:0;overflow:hidden;--edx:max(var(--gutter),calc((100vw - 1280px)/2))}
.editorial .wrap{max-width:calc(1280px + 2*var(--gutter));padding-left:var(--gutter);padding-right:var(--gutter)}
.ed-head{display:flex;justify-content:space-between;align-items:end;gap:48px;margin-bottom:12px}
.ed-head h2{margin:0;max-width:640px}
.ed-head>p{max-width:430px;font-size:16px;color:#515154;margin:0 0 6px}
.ed-bar{display:flex;align-items:center;justify-content:space-between;gap:16px;margin-top:28px}
.ed-count{margin:0;font-size:13px;color:#6e6e73}.ed-count strong{color:#1d1d1f;font-weight:600}
.ed-nav{display:flex;gap:10px}
.ed-nav button{width:44px;height:44px;border-radius:50%;border:0;background:#e3e3e8;color:#1d1d1f;display:grid;place-items:center;transition:background .4s var(--ease-apple),opacity .4s}
.ed-nav button:hover:not(:disabled){background:#d2d2d7}
.ed-nav button:disabled{opacity:.35;cursor:default}
.ed-nav svg{width:16px;height:16px;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.ed-nav button:focus-visible{outline:2px solid var(--azul);outline-offset:3px;box-shadow:none;border-radius:50%}
.ed-track{list-style:none;margin:0;padding:44px var(--edx) 26px;display:flex;align-items:flex-end;gap:clamp(22px,3vw,40px);overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x mandatory;scroll-padding-inline:var(--edx);scrollbar-width:none;-webkit-overflow-scrolling:touch;perspective:1400px}
.ed-track::-webkit-scrollbar{display:none}
.ed-track:focus-visible{outline:2px solid var(--azul);outline-offset:-2px;border-radius:12px;box-shadow:none}
.ed-book{flex:none;scroll-snap-align:start}
.ed-book a{display:block;color:inherit;text-decoration:none!important;border-radius:4px}
.ed-cover{--h:clamp(230px,26vw,330px);position:relative;display:block;height:var(--h);aspect-ratio:var(--ar);transform:rotateY(-14deg) translateZ(0);transform-origin:50% 100%;transition:transform .9s var(--ease-apple),box-shadow .9s var(--ease-apple);border-radius:2px 5px 5px 2px;box-shadow:-1px 0 0 #0000001a,18px 26px 34px -18px #0a1a4a66,4px 6px 10px -4px #0003}
.ed-cover img{width:100%;height:100%;object-fit:cover;border-radius:inherit;max-width:none}
.ed-book[data-kind=cover] .ed-cover::before{content:"";position:absolute;left:0;top:0;bottom:0;width:6%;border-radius:2px 0 0 2px;background:linear-gradient(90deg,#00000059,#0000001a 45%,#ffffff2e 70%,#0000 100%);z-index:1;pointer-events:none}
.ed-cover::after{content:"";position:absolute;inset:0;border-radius:inherit;background:linear-gradient(105deg,#ffffff38 0%,#fff0 28%,#fff0 72%,#0000001a 100%);pointer-events:none}
.ed-book[data-kind=photo] .ed-cover{transform:none;border-radius:10px;box-shadow:0 26px 40px -24px #0a1a4a73}
.ed-book[data-kind=photo] .ed-cover::after{display:none}
.ed-title{display:block;margin-top:16px;font-size:15px;font-weight:600;letter-spacing:-.01em;color:#1d1d1f;opacity:.0;transform:translateY(6px);transition:opacity .6s var(--ease-apple),transform .6s var(--ease-apple);max-width:calc(var(--h,300px)*.62);min-height:44px}
.ed-ext{display:block;font-size:12px;font-weight:400;color:#6e6e73}
.ed-book a:hover .ed-cover,.ed-book a:focus-visible .ed-cover{transform:rotateY(0) translateY(-10px);box-shadow:0 34px 44px -20px #0a1a4a73,0 6px 12px -6px #0003}
.ed-book a:hover .ed-title,.ed-book a:focus-visible .ed-title{opacity:1;transform:none}
.ed-book a:focus-visible{outline:none;box-shadow:none}
.ed-book a:focus-visible .ed-cover{outline:3px solid var(--azul);outline-offset:6px}
@media(hover:none){.ed-title{opacity:1;transform:none}.ed-cover{transform:rotateY(-8deg)}}
.ed-src{margin:8px auto 0;font-size:12px;color:#6e6e73}
.ed-src a{color:#0a4fb4}

/* ---------- Quiénes somos + proceso ---------- */
.about7{background:#fff}
.about7-grid{display:grid;grid-template-columns:1fr 1.1fr;gap:72px;align-items:start}
.about7 h2{margin:0}
.about7-lead{font-size:clamp(20px,1.8vw,26px);line-height:1.35;letter-spacing:-.02em;color:#1d1d1f;font-weight:500}
.about7-txt>p:not(.about7-lead){font-size:16px;color:#515154}
.about7-values{list-style:none;padding:0;margin:26px 0 0;display:flex;flex-wrap:wrap;gap:10px}
.about7-values li{border:1px solid #d2d2d7;border-radius:999px;padding:8px 16px;font-size:14px;font-weight:500;color:#1d1d1f}
.process7{margin-top:88px;border-top:1px solid #e5e5ea;padding-top:48px}
.process7-title{font-size:clamp(24px,2.4vw,34px);margin:0 0 36px;letter-spacing:-.03em}
.process7-steps{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:28px}
.process7-steps li{display:flex;flex-direction:column;gap:8px}
.p7-n{font-size:13px;font-weight:600;color:var(--azul);letter-spacing:.02em}
.process7-steps strong{font-size:19px;letter-spacing:-.02em;color:#1d1d1f;font-weight:600}
.process7-steps li>span:last-child{font-size:15px;color:#515154;line-height:1.55}

/* ---------- Marcas (EJEMPLO) ---------- */
.clients7{background:#0a1020;color:#f5f5f7;padding-left:0;padding-right:0;overflow:hidden}
.cl-head{display:flex;justify-content:space-between;align-items:end;gap:32px;padding:0 var(--gutter);margin-bottom:44px;max-width:calc(1280px + 2*var(--gutter))}
.clients7 h2{color:#f5f5f7;margin:0}.clients7 h2 em{color:#9cc3ff}
.clients7 .eyebrow{color:#9cc3ff}
.cl-side{display:flex;flex-direction:column;align-items:flex-end;gap:12px}
.cl-flag{margin:0;white-space:nowrap;font-size:11px;color:#86868b;border:1px dashed #ffffff33;border-radius:999px;padding:5px 12px}
.cl-pause{display:inline-flex;align-items:center;gap:8px;min-height:40px;padding:8px 16px;border-radius:999px;border:1px solid #ffffff33;background:#ffffff0d;color:#f5f5f7;font-size:13px}
.cl-pause:hover{background:#ffffff1a}
.cl-pause svg{width:14px;height:14px;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round}
.cl-pause[aria-pressed=true] svg path{d:path("M5 3l8 5-8 5z")}
.cl-pause:focus-visible{outline:2px solid #9cc3ff;outline-offset:3px;box-shadow:none;border-radius:999px}
.cl-marquee{display:grid;gap:18px;-webkit-mask-image:linear-gradient(90deg,#0000,#000 9%,#000 91%,#0000);mask-image:linear-gradient(90deg,#0000,#000 9%,#000 91%,#0000)}
.cl-row{overflow:hidden}
.cl-track{display:flex;width:max-content;animation:clMove 60s linear infinite}
.cl-rev .cl-track{animation-direction:reverse;animation-duration:70s}
.cl-group{list-style:none;margin:0;padding:0;display:flex;gap:18px;padding-right:18px}
.cl-group li{flex:none;display:grid;place-items:center;min-width:220px;height:92px;padding:0 34px;border-radius:18px;background:linear-gradient(180deg,#ffffff0f,#ffffff06);border:1px solid #ffffff14;font-size:clamp(19px,1.7vw,25px);font-weight:600;letter-spacing:-.03em;color:#e8e8ed;white-space:nowrap}
.cl-marquee:hover .cl-track,.cl-marquee.is-paused .cl-track,.clients7:focus-within .cl-track{animation-play-state:paused}
@keyframes clMove{to{transform:translateX(-50%)}}

/* ---------- Contacto ---------- */
.contact-ig a{font-weight:600}
.contact-hours span{display:inline-block;min-width:136px;color:#6e6e73}

/* ---------- Responsive ---------- */
@media(max-width:900px){
.ed-head{display:block}.ed-head>p{margin-top:18px}
.about7-grid{grid-template-columns:1fr;gap:20px}
.process7-steps{grid-template-columns:repeat(2,minmax(0,1fr));row-gap:32px}
.cl-head{display:block}.cl-side{align-items:flex-start;margin-top:18px}
}
@media(max-width:640px){
.editorial{padding-bottom:56px}
.ed-cover{--h:clamp(210px,62vw,260px)}
.ed-track{padding-top:30px;gap:20px}
.process7{margin-top:56px;padding-top:34px}
.process7-steps{grid-template-columns:1fr;gap:24px}
.cl-group li{min-width:170px;height:72px;padding:0 24px;border-radius:14px}
.contact-hours span{min-width:104px}
}

/* ---------- Movimiento reducido ---------- */
@media(prefers-reduced-motion:reduce){
.cl-track{animation:none!important}
.cl-track{width:auto;flex-wrap:wrap;justify-content:center;padding:0 var(--gutter)}
.cl-group{flex-wrap:wrap;justify-content:center;padding-right:0}
.cl-group[aria-hidden=true],.cl-pause{display:none}
.cl-marquee{-webkit-mask-image:none;mask-image:none}
.ed-cover,.ed-title{transition:none}
.ed-track{scroll-behavior:auto}
}

.no-js .cl-pause{display:none}

/* ---------- v7 · Fondos de portada con cambio automático ---------- */
.v7-slides{position:absolute;inset:0;pointer-events:none}
.v7-slide{position:absolute;inset:0;margin:0;opacity:0;overflow:hidden;background:#0b1a40 center/cover no-repeat;transition:opacity var(--fade,1800ms) cubic-bezier(.45,0,.25,1),visibility 0s var(--fade,1800ms);visibility:hidden}
.v7-slide.is-on{opacity:1;visibility:visible;transition:opacity var(--fade,1800ms) cubic-bezier(.45,0,.25,1),visibility 0s}
.v7-slide.is-instant{transition:none}
.v7-slide picture{display:contents}
.v7-slide img{position:absolute;inset:0;width:100%;height:100%;max-width:none;object-fit:cover;object-position:var(--pos);transform-origin:70% 50%;transform:scale(1.01)}
/* margen: deja libre la zona del titular; la foto ocupa la derecha y se funde con su versión desenfocada */
@media(min-aspect-ratio:1/1){.v7-slide.has-margen img{left:var(--margen);width:auto;right:0;-webkit-mask-image:linear-gradient(90deg,#0000 0,#000 16vw);mask-image:linear-gradient(90deg,#0000 0,#000 16vw)}}
@media(min-aspect-ratio:1/1) and (max-aspect-ratio:3/2){.v7-slide.has-margen img{left:calc(var(--margen) * .6);-webkit-mask-image:linear-gradient(90deg,#0000 0,#000 12vw);mask-image:linear-gradient(90deg,#0000 0,#000 12vw)}}
.v7-slide.is-on img{animation:v7Kb var(--kb,9600ms) cubic-bezier(.3,0,.5,1) forwards}
@keyframes v7Kb{from{transform:scale(1.01) translate3d(0,0,0)}to{transform:scale(1.065) translate3d(-.8%,-.4%,0)}}
.v7-paused .v7-slide.is-on img,.v7-paused .v7-dot.is-run i{animation-play-state:paused}
.v7-slide::after{content:"";position:absolute;inset:0;background:radial-gradient(42% 34% at 100% 100%,#050b1c99,#050b1c00),linear-gradient(90deg,#050b1ccc 0%,#050b1c8c 28%,#050b1c26 52%,#050b1c00 70%),linear-gradient(0deg,#050b1c66 0%,#050b1c00 30%)}
@media(max-aspect-ratio:1/1){.v7-slide img{object-position:var(--pos-sm)}.v7-slide::after{background:radial-gradient(60% 22% at 100% 0%,#050b1c8c,#050b1c00),linear-gradient(180deg,#050b1c40 0%,#050b1c00 25%,#050b1c00 40%,#050b1cd9 64%,#050b1c 80%)}}
/* controles: rótulo tipo campaña + pausa + líneas de progreso */
.v7-ctrl{position:absolute;right:var(--gutter);bottom:clamp(18px,4vh,40px);display:flex;align-items:center;gap:14px;opacity:0;visibility:hidden;transition:opacity .8s var(--ease-apple),visibility 0s .8s;flex-wrap:wrap;justify-content:flex-end;max-width:calc(100% - 2*var(--gutter))}
.v7-show-ctrl .v7-ctrl{opacity:1;visibility:visible;transition:opacity .8s var(--ease-apple)}
.no-js .v7-ctrl{display:none}
.v7-tag{flex-basis:100%;margin:0 0 4px;text-align:right;font-size:13px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:#fff;opacity:0;text-shadow:0 1px 10px #050b1c99}
.v7-tag::before{content:"";display:inline-block;width:28px;height:1px;background:#ffffffb3;vertical-align:middle;margin-right:12px}
.v7-tag.is-in{animation:v7Tag 1.2s var(--ease-apple) .25s forwards}
@keyframes v7Tag{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}
.v7-play{width:34px;height:34px;border-radius:50%;border:1px solid #ffffff40;background:#ffffff14;color:#fff;display:grid;place-items:center;padding:0;-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px)}
.v7-play:hover{background:#ffffff26}
.v7-play svg{width:14px;height:14px;fill:none;stroke:currentColor;stroke-width:1.7;stroke-linecap:round}
.v7-play .i-play{display:none;fill:currentColor;stroke:none}
.v7-play[aria-pressed=true] .i-pause{display:none}.v7-play[aria-pressed=true] .i-play{display:block}
.v7-dots{display:flex;gap:6px}
.v7-dot{position:relative;width:28px;height:30px;padding:0;border:0;background:none}
.v7-dot::before{content:"";position:absolute;left:0;right:0;top:14px;height:2px;border-radius:2px;background:#ffffff47}
.v7-dot i{position:absolute;left:0;top:14px;height:2px;width:100%;border-radius:2px;background:#fff;transform:scaleX(0);transform-origin:0 50%}
.v7-dot.is-on i{transform:scaleX(1)}
.v7-dot.is-on.is-run i{transform:scaleX(0);animation:v7Bar var(--int,6000ms) linear forwards}
@keyframes v7Bar{to{transform:scaleX(1)}}
.v7-dot:hover::before{background:#ffffffa6}
.v7-play:focus-visible,.v7-dot:focus-visible{outline:2px solid #9cc3ff;outline-offset:2px;box-shadow:none;border-radius:6px}
.v7-play:focus-visible{border-radius:50%}
@media(max-aspect-ratio:1/1){.v7-ctrl{bottom:14px;flex-wrap:nowrap}.v7-tag{display:none}.v6-on .v7-hero .v6-copy{padding-bottom:max(64px,8vh)}}
@media(max-width:640px){.v7-dot{width:20px}.v7-ctrl{gap:10px}}
@media(prefers-reduced-motion:reduce){.v7-slide,.v7-slide.is-on{transition:none}.v7-slide.is-on img{animation:none;transform:none}.v7-dot.is-on.is-run i{animation:none;transform:scaleX(1)}.v7-tag.is-in{animation:none;opacity:1}}

/* Portada estática (por defecto desde la intro «focos», también con movimiento reducido): pie de foto discreto */
html:not(.v6-on) .v7-hero .v6-cap{left:12px;right:auto;top:auto;bottom:6px;max-width:none;white-space:nowrap;text-align:left;font-size:9px}
@media(max-aspect-ratio:1/1){html:not(.v6-on) .v7-hero .v6-cap{top:8px;bottom:auto}}
